An SEO company specializes in optimizing websites to improve their visibility and ranking on search engines like Google. The goal is to drive organic (non-paid) traffic to a website, ultimately increasing sales, leads, or brand awareness. Services provided by SEO companies include:

1. Keyword Research: Identifying the most relevant and high-traffic keywords for a website’s niche.
2. On-Page SEO: Optimizing individual pages by improving elements like meta tags, headings, content, and images for search engine ranking.
3. Technical SEO: Ensuring the website is properly structured and optimized for search engine crawling and indexing, including mobile optimization and improving site speed.
4. Link Building: Acquiring high-quality backlinks from other authoritative websites to improve domain authority.
5. Content Creation: Developing high-quality, relevant content that attracts users and meets search engine requirements.
6. Local SEO: Optimizing for location-based searches to drive local traffic, including setting up Google My Business profiles and managing online reviews.
7. SEO Audits: Regularly analyzing the website’s performance and identifying areas for improvement.

An SEO company works closely with clients to understand their goals and creates a customized strategy to increase their online presence, visibility, and business success.